Your Business is Digital (whether you like it or not) Your customer’s first point of contact is not your sales force, nor is it in person. If we take a quick look at the purchase funnel model, we find the first three interactions with your company or brand are probably done without your input. In…
Ideas for your products or business come from three places: The Visionaries This is the Steve Jobs affect. He built products that he wanted and wanted to use. The Workers Your employees, those who do the work, know how to make things better, easier, cheaper, faster. Conversations, transparency, and access are needed to flush out…
S Strategy is the starting point to achieve a specific goal — an overarching plan that addresses the need. We need more sales due to the problem we do not have enough touch points/interactions with our prospects and customers. The strategy would be the plan to get more touch points or interactions. T Tactics are…
Welcome! Sign-up below to get have-it-your-way updates. |
Subscribe by e-mail: Enter e-mail address >> |
|---|---|
 |
|
 |
|
