Mobile Barcode Grade: 6 out of 10 You may remember that the first mailer from the Boys & Girls Club could not be scanned because of the digital imprint quality. The second attempt proved successful! The mobile barcode takes the user to a simple, yet mobile optimized website where the user can learn more or…
How can you not get excited about what the future may hold? Maybe it is my tech junkie side, but I watch these types of videos with kid-like amazement. Much like “concept cars”, this concept video really illustrates where our imagination can take us. Years ago I saw a similar video released by Apple that…
Mobile Barcode Grade: 7 out of 10 BJ’s Wholesale Club’s mailer to drive membership using a QR Code hits most of the marks for success with just one key omission. The QR Code takes the user directly to a You Tube video that explains the advantages of club membership. The one big failure is that…
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