Author Archives: Ryan McAbee

How do I know if I need a mobile website?

Instead of guessing if visitors are looking at your website on a computer, mobile phone, or tablet, would it not be better to know? Luckily there is a free and relatively painless way of getting that information using your website and Google Analytics. Below you will find the steps to see what percentage of traffic…

SXSW 2012: Media and Marketing Trends with Graham Spector video

In the video below, Graham Spector and I discuss the major media and marketing themes coming out of the SXSW Interactive conference he attended this March in Austin, Texas. You will also want to take the time to look at Graham’s 100 Things I learned at SXSW Interactive article. Topics covered included: SXSW Interactive, mobile…

Newsjacking or Trendjacking — Which is better?

Stuff happens. It is interesting, heart wrenching, funny, informative, and in some way sparks a common interest. It picks up steam and sprawls quickly through social channels or localized media. It is now newsworthy. Adding your perspective and ideas into breaking news (writing for the journalist’s second paragraph) to get media coverage is what David…

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