According to a study by Hubspot earlier this year, LinkedIn is 277% more efficient at converting site visitors to leads. The conversion rate is still just 2.74% overall, yet LinkedIn has proven to be a great platform for business-to-business (B2B) companies. The site rolled out company pages over a year ago to help companies attract…
Read the color above. If you paused, don’t worry. Our brains, from learned behavior, have a difficult time dissociating the color from the actual word and vice versa. Psychologists and marketers can use our built-in defaults to alter your behavior for both good and bad. United Airlines had already increase the number of up-sell options…
What does it say about the state of journalism (and the newspapers business) when an award winning, 20-something is out of work? Adam Sulfridge, who was recently profiled by CBS 60 minutes, is that journalist. His efforts were instrumental in exposing big corruption in a small town along Kentucky’s southeastern border involving a good sheriff gone…
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