Flipping channels the other day, I ran across the MTV show Unplugged. Frankly, I thought it had died out years ago after the producers realized no act would top Nirvana’s set. I was wrong.

The show is a quick half hour and on this day Adele was the act. Other than her incredible writing talent and equally gifted voice, I imagine people pay to see her show for what happens in between the songs. During these few minutes Adele is nothing like her songs. She is fun and rambling as if you were her best friend, with an accent to rival Vicky Pollard.

Like Adele, are you in demand because of an unrivaled product or for all the stuff in between? Maybe your all-star customer support, easy-to-deal-with billing, or consulting account representative make everything in between count.

photo: Karen Blue