Have you ever wondered if there is a better way to sell underwear than to use supermodels in racy poses? Calvin Klein does. The company recently put up billboards with nothing more than a QR code. Calvin Klein's campaign, on display for a limited time, is just another
example of using QR codes to track and test a mass media campaign. The thought, and probably not a bad one, is that the simplicity of the billboard will stand out amongst the other advertisements that are screaming for your attention. The tag line "Get It Uncensored" will definitely piques the interest of those walking down the street.

Instead of trying to push an agenda or selling a product, what if the QR acted as a conduit for a greater good or civic purpose? What could QR codes do if used for more altruistic instead of novelty purposes?

• QR for easy-to-use, non-profit donations (SMS has already been a hit.)
• QR at the bar for the local cab company
• QR for Foursquare check-ins for accountability to AA, Weight Watchers, etc.
• QR on road signage to connect with police, fire, or ambulatory services

What other uses can you foresee?

photo credit: Eric Mill