for the Blue Bottle Cafe for Summer 2009. It’s more upscale than a QR
Code.)
This week Google launched Favorite Places Pagerank is how Google measures the popularity of a website and what SEO experts try to game.) Except in the case of the businesses the rank comes from how many time the business was queried by all of Google’s aggregate apps. Each time the business was searched, plotted on maps, mapped for directions, found in news, etc., all adds up to being a favorite.
which integrates with several existing Google technologies such as maps and place pages. The most logical question now for businesses is ‘How do I get on this list?’ Being a favorite place is not by invitations, not by donation, not by gaming the system, and not because you deserve to be. It is Google’s pagerank equivalent for businesses.
How to be one of Google’s Favorite businesses:
- List your business on Google’s Local Business Center
It’s FREE, do it now! - Create Content Online
Start a blog if you haven’t, refresh it regularly with content if you have. Google’s search algorithm favors sites that are routinely updated (according to the SEO experts – See #1). For most, the easiest way to offer updates is through a company blog. - Extend your Social Media Web.
Create company outlets on Twitter, Facebook, YouTube, etc., with content that extends your brand. Not only are these outlets free forms of marketing, but they increase credibility with your online presence. The larger the social web, the more links and resulting traffic which increases your businesses’ rank. - Cross Promotion
Spread the message of your entire social media & web
identities in both online & offline marketing. Example: Link to a
YouTube video on your corporate “about us” brochure. - Optimize your Website
Start with the source and read of the 2,268 books Amazon has on the subject. Use tools available on Grader.com provided by HubSpot.
