The Definitions Liminal: barely perceptible Seminal: highly original, influential, and important Before the Tipping Point Razorfish, a digital marketing agency, recently revealed their “Liminal” study which focused on answering what makes engagement good or bad for customers by analyzing information on behalf of Virgin America. The research was compiled from 5,600 surveys, 15 in-person interviews,…
A nudge, not to be confused with noodge, is “to push slightly or gently, to get someone’s attention, or prod someone into action.” Put another way, a nudge is using design with human behavior to guide that person toward a logical outcome. If you have ever lived in the state of Georgia, you have been…
When trying to get others to buy, we spend a lot of time on details that might not matter. The perfectly straightened aisles of products. The eye popping graphics on the package. The flawlessly executed online storefront with loads of products for sale. All of these details certainly do not hinder a sale, but understanding…
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