Too many have flocked to Twitter in hopes of boosting their sales, decreasing their marketing budgets while maintaining effectiveness, and other general misconceptions. Too many have failed at these attempts. Part of the problem is that the medium is too new (no best practices or clear paths) and part of the problem is that many…
In customer service and marketing circle, the cable internet giant Comcast is famous for being infamous. After years of neglecting their customer base, consumers used new platforms to amplify their voice and complaints for the social good. The company’s blunders, idolized by the web video of their own service technician falling asleep after being put…
Julie Shaffer and Mary Garnett of Printing Industries of America recently released The Social Media Field Guide for the graphic arts industry. Having read a fair amount of social media books (2009 & 2010), not to mention hundreds of blog posts, their guide is a solid introduction with specific recommendations for the graphics industry. M-bossed Review…
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