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Tag Archives: the big ear

Strangers No More

credible: worthy of belief or confidence; trustworthy – Dictionary.com

Having moved, I needed to find a new family doctor. Odds are you, like myself, did not look for the nearest doctor in the telephone directory. Instead, you asked your trusted family doctor or asked a trusted friend for a recommendation. In both cases, you are really seeking credibility. Your doctor should exhibit confidence in diagnosing the ailment and providing a comprehensive solution. You find him trustworthy from his education, patient track record, and conviction.

Businesses also have to be credible, unless you seek the fame and (un)fortune of Enron or Lehman Brothers. Financial institutions look for a profitable future and strong balance sheet. Communities look for businesses to be a responsible and ethical steward. Customers look for value and shared interest. Employees look for stability and a future. Each message of trustworthiness has to be periodically communicated in the form of annual reports, pr press releases, warranties, paychecks, etc. Communication is necessary but what most are seeking is conversation.

Are you listening, facilitating, or creating conversations with your customers, suppliers, competition, and employees? Whether it is public sentiment, technology, or some other invisible hand, companies are being forced to offer more transparency, honesty, and conversation. We, the stakeholders, want to be in the inner circle. We want to know that your practices are not going to cause once-in-a-lifetime global financial crisis, regional ecological disasters, or city wide depressions.

Luckily there are more ways to listen, evaluate, and engage, in the conversation than ever before. Are you listening yet?

photo credit: Eva Blue

The Big Ear: Google Alerts

Social Media’s Million Voices & the Big Ear | The Big Ear: Twitter

The Big Ear: Review Site

Big Ear – developing a keen awareness of your business by listening to social media and online customer thought streams

Let the all searching eye of Google do your listening by finding your name and products as they are mentioned online. Google Alerts allows you to setup Google searches that can be sent as a news feed to Google Reader or to e-mailed to any address. SocialMention has a similar feature worth setting up too.

Alerts for Listening

  • Company names
  • Products and brand names
  • Public facing company employees
  • Industry at large such as “printing industry” or “beverage industry”
  • Technology at large such as “QR codes” or “bottle design”

Shoutback: What other alerts have you set up?

The Big Ear: Review Sites

Social Media’s Million Voices & the Big Ear | The Big Ear: Twitter
The Big Ear: Google Alerts

Big Ear – developing a keen awareness of your business by listening to social media and online customer thought streams

Consumer review sites are making a difference in consumers ability to praise or rant about their experiences with any company. For printers who have websites offering web to print services, monitoring customer’s feedback on these sites is worth the effort. Some of them, like Epinions.com, even allow RSS feeds to make the listening process painless.

Interestingly, these customer review sites offer an advertising opportunity. Search for Vistaprint on Epinions.com to see the idea in action. Below are a collection of other review sites for listening.

eopinion logo

rateitall.com logo

Yelp logo

Revoo logo

sazze logo

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