E-commerce applied to printing, mostly referred to as web to print, is generally thought of as a system for ordering printed materials where the majority of transactions are enabled via the Internet. Of course there is no single definition, so pick the one you like best. There are some topics surrounding web to print that…
Steadily creating remarkable content is or will be a core competency of companies who will win in the sharing economy. The effort and action to share something of value creates awareness, builds community, and is rewarded by the search engines. (This is where we all go first before buying online or off.) The content that…
Focus on Design before Optimizing for Search Too many websites seem to be built while wearing nerd glasses. Too much animation, ugly formatting, poor navigation, and hidden contact information are the hallmarks of putting technology before usability. Simply put, these websites focus too much razzle dazzle instead of telling a compelling story and guiding the…
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