Printers are Entrepreneurs The printing industry has long had an entreprenurial spirit. Not too long ago, as an example, there were service bureaus fulfilling prepress needs for a range of printers. Technology, from computer-to-plate, to cheaper and faster computing power, to digital presses, have largely caused the disappearance of these custom shops. Other trade businesses…
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…except in this case it is mobile workers who want coffee, free wi-fi, and other freebies like access to the Wall Street Journal Online. Starbucks, for their generosity, gets increased traffic and ultimately more sells. What’s keeping them from offering their customers their personalized, printed version of the “all the news that fit for me”?…
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