We could learn a few things from the race tracks, regardless of your ethical stance. Horses wear blinders to restrict their peripheral vision. Dogs race after the “carrot” on the mechanical arm that is never caught (dogs who do catch the arm apparently do not fair well afterwards). The printing industry seems to have a…
The Definitions Liminal: barely perceptible Seminal: highly original, influential, and important Before the Tipping Point Razorfish, a digital marketing agency, recently revealed their “Liminal” study which focused on answering what makes engagement good or bad for customers by analyzing information on behalf of Virgin America. The research was compiled from 5,600 surveys, 15 in-person interviews,…
Quick. Can you think of why you do what you do? Do you know why your company does what it does? Odds are you might have a hard time answering this question but, as Simon Sinek explains, it is critical to know and express.
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