Julie Shaffer and Mary Garnett of Printing Industries of America recently released The Social Media Field Guide for the graphic arts industry. Having read a fair amount of social media books (2009 & 2010), not to mention hundreds of blog posts, their guide is a solid introduction with specific recommendations for the graphics industry. M-bossed Review…
Let's say that Maslow was right about the hierarchy of human needs. We logically need food and water before having the time or concern for contemplating the mysteries of the universe. His theory is most commonly represented by this type of chart: What if companies applied this concept to the value given and received by…
Facebook has quickly became the ultimate recommendation engine since having the ability to “like” something. The genius of liking something is two fold. First, Facebook opened up the API so that anything on the web can be recommended. Second, Facebook can passively collect mountains of data to be the ultimate curator, search engine, advertisement platform,…
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