Let’s start with a few basic definitions.
- Print 3.0: Combining the scarcity and clarity of print with the Internet’s instant, distributive knowledge to amplify both.
(source: Ryan McAbee on the M-bossed blog)
- Web 3.0:
Manoj Sharma, an organization strategist, in the keynote “A Brave New World Of Web 3.0″ proposes that Web 3.0 will be a “Totally Integrated World” – cradle-to-grave experience of being always plugged onto the net.Futurist John Smart, lead author of the Metaverse Roadmap echoes Sharma’s perspective, defining Web 3.0 as the first-generation Metaverse (convergence of the virtual and physical world), a web development layer that includes TV-quality open video, 3D simulations, augmented reality, human-constructed semantic standards, and pervasive broadband, wireless, and sensors.
- Printernet: Massive parallel manufacturing with standards-based interfaces, real time production information and easy access for everyone. Each printer — the combination of the machinery and the intelligence that manages the machinery — is a print output node. Each node is both part of the network and self-sufficient. When the nodes are working together mass customization of print product becomes commonplace at previously impossible speeds and quantities. (source: Michael Josefowicz on the Digital Nirvana blog)
Both the Internet and Print have inherent advantages — one is distributed and infinite, where the other is targeted and scarce (not to mention tangible). Just like peanut butter and jelly, the two blend together to make something better than the originals.
- Printers creating e-commerce sites for ordering printed products 24/7/365
- Using print to weed out the online gold from the garbage – photo books, pictures, blogs, etc.
- Creating systems for extracting User Generated Stories (UGS) from social networks for output in print. (@personera)
- Using print as the interruption/engagement medium that points to online interaction. QR Codes, pURLs, etc.
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