John Jantsch, author of the Duct Tape Marketing book and podcast, has a saying about small business and entrepreneurship worth repeating. Basically, he would always rather take a different approach to selling in an existing market than sell a new product to a market that doesn’t exist. In other words, selling a new flavor of…
Rewind to twelve years ago. Go back to the days of the developing Internet and World Wide Web where the value of corporate e-mail and intranets were still in debate. Then along came a website, a manifesto of sorts, that foretold of a looming change for “business as-usual.” This band of soothsayers was predicting the…
How many words can describe the action of connecting? To link, to bond, to piece together, to meld, to hook up, to conjoin, to cohere, just to make a simple point. If we have so many ways to describe the act of connecting, then it must be important. Since most of the words have a…
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