Mobile Barcode Grade: 3 out of 10 On the plus side, this Bare Necessities direct mailer used a URL shortener to make the code easier to scan. On the down side, the back-end content was simply a e-commerce page to purchase their wares that was not optimized for a mobile phone. As always, submit any…
What did we learn that people are willing to pay for last week from the Apple Store? Games are no surprise and continue to dominate the paid for apps. We are also willing to plunk down cash for The Fantastic Flying Books of Mr. Morris Lessmore as well. It is a skillfully animated, narrative and…
Mobile Barcode Grade: 5 out of 10 Overall Hormel did a good job with tying in the backend video with the theme of “Living Natural.” The code was scannable, included instructions, and provided an alternative URL to still view the video. This was the first QR code application for barcodes that I have seen this…
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