Some of you may have seen this commercial during this past week’s Grammy Music Award Show. It’s from Chipotle whose message is that sometimes it is better to go back to the start. Perhaps we had things right in the beginning before disruption, corruption, money, or other detractors got in our way.
Chipotle, itself, is a perfect example of getting back to basics by rethinking long held industry assumptions. In the mass production of the fast food industry, the company provides quality food made from products that are ethically sourced. The company has been rewarded with phenomenal growth over a time period that saw some competitors struggling.
Maybe it’s time you went back to the start and challenged your assumptions?