Print’s most recognized trade show will kickoff in Düsseldorf a short 15 days from now. There will be crowds. There will be announcements, press releases, and elbow rubbing. But just like an IV in a weak patient, this year’s Drupa is shaping up to be more iteration than innovation. Sure vendors will announce faster and…
What do you notice from your trips to your mailbox? Just like the Post Office, you probably also sort your mail into piles such as toss, shred, keep, and look-at-later. All of those credit card offers, catalogs, and bulk mailings go into the toss and shred pile. Only bills, hand stamped letters, and packages make…
Web-to-Print needs SEO Let’s assume you have been proactive over the last few years in terms of expanding service offerings and adopting technology. You now have a web-to-print platform where your customers can purchase print and cross media campaigns in e-commerce style. While getting your existing customers to use the solution depends more on your…
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