The overwhelming message for marketers and print service providers interested in using mobile barcodes is to create value for the consumer. The latest stats from Scanlife’s quaterly report corroborate this message. Most scans were linked to video, application downloads, or product information which corresponded to some of the most liked content as well. Mobile barcode usage continues to increase and Scanlife reports over 7 million scans a month via their app which is just a portion of the overall market. The most surprising number came from the increase in scans from tablet users which showed a 1300% increase year over year. While the infographic did not report the actual numbers, the increase could simply correlate to the increase in overall tablet shipments. For me, scanning a mobile barcode is more natural and easier to orient on a smartphone than a tablet.