The talk surrounding print today is often centered around how to work, or at least coincide, with the digital world. Most of the effort has been put into using print as the launching point to other digital outposts such as a website, video, etc., with some sort of analytical tracking in place. This is why we see cross media campaigns that employ mobile barcodes, personalized URLs and landing pages, and calls-to-action on social channels.
Not much attention, at least from printing industry vets, has been given to extracting data from these digital outposts and packing it into a printed application. Yet start-ups from outside the industry are doing well with this model. Printstagram allows you to print your photos from Instagram. InstaStockImages is a start-up launching in August as a stock photography outlet for Instagram photos. Entrepreneurs have also tapped data from Facebook to create printed products like Personera’s calendar application.
The point is there are lots of potential print applications that can take advantage of the big data accessible through the APIs of social media. VineFlip is the most recent examples. The company takes the 6 second video clips from the Vine service (launched earlier this year by Twitter) and converts that into printed flip books. Two flip books retail for $10 which is a higher per page revenue than the business cards you print at the same size!
Video: Cihan Yilmaz