Confronting the mayhem in Media and Marketing

Read + Comment = Enter to Win Free Book

“You’ll be the same person in 10 years except for the people you meet and the books you read”, is a favorite quote of personal finance guru Dave Ramsey.


UPDATE: Contest Ended


My 2009 reading list stands at 27 books (a considerable feat considering the previous year was less than 5) so far with the possibility of squeaking in a few more before years’ end. Below are books that, in my opinion, offer critical viewpoints for consideration of any size business in any industry. Links to posts, written throughout the year on m-Bossed, pertaining to these subjects can be found below each book’s summary.

Hands down, the best book
I read in 2009. Anderson illustrates why businesses cannot ignore the
forces of free and offers suggestions on how to monetize around a free
model. Think you are immune to free competition? If it can be
digitized, it can and wants to be free.

The
Business of Free: The Free Generation

The
Business of Free: Then and Now

The
Business of Free: What’s your Model?

The
Business of Free: How’s that Free?

The
Business of Free: Psyched Out



Both
The Tipping Point and Blink by Malcolm Gladwell are worth reading. He
offers food for thought with a conterperspective on traditional ways of
thinking. The pyschological though process of decisions made in “the
blink of an eye” probably made Blink and even better read.

Information
Paralysis

A tale of a startup,
Terracycle, that turned waste into dollars while greening the
environment – not bad attributes to combine.

A must read for anyone
interested in life cycle design or the green movement.

Ecoprint: Have you found a new paper?


Feel like you are missing
the point or the need for better conversations with your customers
through blogs? This book strips the mystery of the blogosphere into
concrete descriptions and supporting facts of why you cannot ignore the
need for these new conversations.

Are
you listening to your customers?

Should
you blog?

Social
Media with Kodak’s 4 E’s

Interview:
Kodak on Social Media

Why
Blogs are not Wikis?

How to Get a Free Book

As a bonus, I will be giving away one copy of Chris Anderson’s Free: The Future of a Radical Price to a lucky commenter. Leave a comment about the best use of free you have seen used by any company during 2009. Since we are also talking about books, you can choose to also share your favorite book read this past year.

Comment:

  1. What is the best use of free by a company or marketing campaign in 2009?
  2. What is the best book you read in 2009? (optional)
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2009 Book List

Food for Thought in 2009: A Reading List
Recommended
in bold italics.
… for
Business


Malcom Gladwell
The Tipping Point


Blink


Outliers

Chris Anderson
Free
Seth Godin
The Big Moo


Permission Marketing


Unleashing the Idea Virus

Tim Manners
Relevance

Tom Szaky
Revolution in a Bottle:

How
Terracycle is Redefining Green Business


William McDonough & Michael
Braungart
Cradle to Cradle

Zig Ziglar
How to Get
What You Want

…for
Personal Finance


Ramit Sethi
I Will Teach You to Be
Rich


Joe Dominguez &
Vicki Robin
Your Money or Your Life:
Transforming your relationship with money and acheiving financial
independence.

Alan Corey
A
Million Bucks by 30: How to Overcome a Crap Job,  Stingy
Parents,  and a Useless Degree to Become a Millionaire Before (or
After) Turning Thirty


David Bach The Automatic Millionaire: A
powerful one-step plan to live and finish rich


The Automatic Homeowner
Millionaire: A powerful plan to finish rich in real estate

…for
Social Media


Robert
Scoble &
Shel Israel
Naked Conversations:
How Blogs are Changing the way Businesses Talk with Customers


Michael A
Banks
Blogging
Heroes: Interviews with 30 of the World’s Top Bloggers

…for Entertainment


Dan Brown
The
Lost Symbol


Anthony Bourdain
Kitchen
Confidential



The Nasty Bits


A Cook’s Tour: In Search of the Perfect Meal

Ishmael Beah
A
Long Way Gone: Memoirs of a Boy Soldier


Randy Pausch
The
Last Lecture


…for the Green of It


A. Bronwyn Llewellyn
Green Jobs:  A Guide to Eco-friendly Employment

Ed Begley Jr.
Living like Ed: A Guide to the Eco-Friendly Life

David Back &
Hillary Rosner
Go Green, Live Rich: 50 Simple Ways to Save the Earth
and Get Rich Trying

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