Traditional, some would say old, marketing involves the big three of radio, print, and television. These mediums dominated in a world of limited choice even though they offered hazy metrics and high premiums. Now they are all staring down the barrel because the Internet, with its associative technologies, offers the exact opposite — abundance, precise…
The SOPA and PIPA bills to regulate piracy and sharing of copyrighted materials has been shelved, stopped, suspsended. But the media companies who push for such far reaching legislation are not stopping. Until Congress adapts copyright and IP laws for this century, the ideals of SOPA and PIPA will never be dead. Here Clay Shirky…
Last January, I proposed a few new business models that could take print forward for the near term. I gave these types of print shops names like the Specialist, Localist, Technologist, Leanist, and the Entreprenuerist. All, with the possible exception of the Leanist, challenge the status quo through the effective exploitation of technology. Fast forward to…
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