If there were a Cliff Notes version to W. Chan Kim and Renée Mauborgne’s book Blue Ocean Strategy, it would be to swim ahead of your competition by redefining the previous established, status quo rules of operating. Instead of a race to commoditization, filled with stiff competition and shrinking margins, define a new product, service,…
In case you had any doubt, Nielsen released its 3rd quarter State of the Media: Social Media Report which showed consumers are accessing more and more online content through their mobile phones. Instead of looking at the statistics as another blow to print media, perhaps we should embrace and market what print media can do…
Marketer’s look for one-to-one marketing. The assumption goes that if you can target and personalize a message to the consumers tastes and behaviors, then you can open the door to a transaction ($$). Variable data printing (VDP) is the closest tool in a printer’s toolbox to accomplish this level of marketing. To date, though, it…
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