Digital content, whether you like it or not, wants to be set free. I suppose you can trace this back to our evolutionary roots of storytelling and sharing. An interesting or intriguing story can spread like wildfire or, in overused marketing speak, become viral. For most marketing departments and companies this is counter intuitive since the past…
Your Business is Digital (whether you like it or not) Your customer’s first point of contact is not your sales force, nor is it in person. If we take a quick look at the purchase funnel model, we find the first three interactions with your company or brand are probably done without your input. In…
LinkedIn is the forgotten step-child of the social web. If Facebook is your high school and Twitter your cocktail party, then LinkedIn is your professional water cooler. It allows you to tell colleagues and the business world who you are, what you like, and what you do well. Yet so many leave their profile on…
Welcome! Sign-up below to get have-it-your-way updates. |
Subscribe by e-mail: Enter e-mail address >> |
|---|---|
 |
|
 |
|
