#1 — Nobody knows everything. The platforms, companies, and underlying technologies that fuel social media are in constant flux. Google changes it algorithms a lot. Facebook modifies the interface, timeline now, and tweaks privacy settings which lead to an initial uproar. (Have you notice the uproar has gotten less riotous and shorter each time?) Startups…
While technology has not quite crossed the real-world chasm as scene in the Minority Report, Facebook is allowing marketers to respond to users based on behavioral responses. Facebook, if you are one of their users, owns your social graph. That means they know who your friends are and, more importantly, how you are…
If you persist in trying to be all things to all people, you will fail. The only alternative, then, is to be something important to a few people. — Seth Godin, We Are All Weird Godin speaks to the need for businesses to move away from the mass, the center and toward the edges, outliers,…
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