Category Archives: Social (Print) Media

Pinterest: The Interest Graph for Marketers

There’s A Graph for That Did you know who is in your social graph, what is in your interest graph, or the information stored within your knowledge graph? Even if you do not, social companies and platforms are trying to figure it out for you. Facebook, at least today, owns the social graph. Google delivers…

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Web-to-Print and Search Optimization

Web-to-Print needs SEO Let’s assume you have been proactive over the last few years in terms of expanding service offerings and adopting technology. You now have a web-to-print platform where your customers can purchase print and cross media campaigns in e-commerce style. While getting your existing customers to use the solution depends more on your…

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SXSW 2012: Media and Marketing Trends with Graham Spector video

In the video below, Graham Spector and I discuss the major media and marketing themes coming out of the SXSW Interactive conference he attended this March in Austin, Texas. You will also want to take the time to look at Graham’s 100 Things I learned at SXSW Interactive article. Topics covered included: SXSW Interactive, mobile…

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