John Jantsch, author of the Duct Tape Marketing book and podcast, has a saying about small business and entrepreneurship worth repeating. Basically, he would always rather take a different approach to selling in an existing market than sell a new product to a market that doesn’t exist. In other words, selling a new flavor of…
Mobile phones, specifically smartphones, are an extension of our daily routines — even of ourselves. Why? Think of how you use them. Phones are augmenting our brains. Mobile Phone Uses Review product Buy products Make reservations Read a book Watch a movie Get news Text, chat, Tweet Find your way (This list makes a good…
The printer (substitute almost any business) down the street used to be your competitor. Maybe you even had to compete outside of your town but, at worst, there was a geographical limit. Then things like infrastructure, shipping logistics, and consolidation opened the geographic door a little wider. Then the Internet blew the hinges off that…
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