Category Archives: Printernet

Esquire on Augmented Reality

What's the buzz with Augmented Reality? See the basic premise here. What Works Converges print and online. Potential revenue streams for publications. Extends the brands reach. What Doesn't Technology hurdle for user; barrier to entry. Software/experience needs to continue even if the code is not visible. No call to action from user.

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Google goes Oprah and cozies up with QR Codes

Continuing with the flurry of recent announcements from Google, the company announced its “Favorite Places on Google” initiative on their blog. A list of the top businesses across the US is being labeled by Google as favorite places based off of ranking information from user requests. Think of Oprah’s favorite things but with real data…

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Printing with the jitters.

Like many, I start my day off with a cup of coffee (corporate swill) or a grande, non-fat latte from Starbucks if the mood strikes. A different type of  espresso recently caught my attention – the Espresso Book Machine or EBM. The EBM is the first print on demand kiosk to offer perfect bound books…

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