“Any publicity is good publicity” is a common marketing maxim. For businesses, however, all publicity is not created equally. The most trivial gimmicks can often create strong brand associations and recognition. Free giveaways like KFC’s recent free meal offering created untold demand and buzz for their new grilled chicken. Other times corporate logos or persona’s…
Mark Wilton of Wilton Partners Consulting, Inc. Mark’s previous role and responsibilities included managing the business partner relationships between Kodak and their global partners, as well as all things relating to JDF, process and production automation, integration and connectivity to its partner businesses. Also sustainability initiatives from Kodak’s Vancouver based businesses; especially in regards to…
Mark Wilton of Wilton Partners Consulting, Inc. Mark’s previous role and responsibilities included managing the business partner relationships between Kodak and their global partners, as well as all things relating to JDF, process and production automation, integration and connectivity to its partner businesses. Also sustainability initiatives from Kodak’s Vancouver based businesses; especially in regards to…
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