Web 2.0 companies have baked simplicity into today’s zeitgeist. We search with Google not only because it finds what we want but also because it is dead simple. Apple believes in simplicity to the point of tossing out the user manuals (for proof search YouTube for toddlers and iPods). As consumers we gravitate toward and…
You are exposed to hundreds of advertising messages in a single day. They appear on the TV, in your inbox, next to your search results, on the radio, in the newspaper, and on billboards you hurriedly drive past. You ignore 99% of those messages they lack timely relevance — information you need and can act…
This week BERG, a UK design firm, made two announcements: BERGcloud and the Little Printer. The idea is to use your smartphone to access their cloud to gather all of the information that is important to you then print it on register tape. The service will initially offer to-do lists, birthday reminders, puzzles and also…
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