Print has been steadily losing ground due to the advantages of digitization. No mystery there. “Do not print, consider the footprint” campaigns have been waged with many dubious claims that print is environmentally worse than digital. The environment is not the issue but one of many. The main point in the print versus digital debate…
Your customers like to do things when, where, and however they please. It is less about control as it is about convenience. Why should I have to make a phone call to get a return authorization? You mean, I have to call you to check on the status of the order? I can’t instantly see…
You do not have to be first, but you can’t be last. Zappos was not the first online shoe retailer. Apple did not invent the mp3 player. Google did not create the first search engine. (Remember Lycos, Excite, AltaVista, Yahoo!?) Each of these companies took an existing business model or technology and made it infinitely…
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