Print’s most recognized trade show will kickoff in Düsseldorf a short 15 days from now. There will be crowds. There will be announcements, press releases, and elbow rubbing. But just like an IV in a weak patient, this year’s Drupa is shaping up to be more iteration than innovation. Sure vendors will announce faster and…
What do you notice from your trips to your mailbox? Just like the Post Office, you probably also sort your mail into piles such as toss, shred, keep, and look-at-later. All of those credit card offers, catalogs, and bulk mailings go into the toss and shred pile. Only bills, hand stamped letters, and packages make…
What if you started thinking of print beyond the terms of putting some form of ink on paper? What if “printing” were defined as putting content onto any medium meant for distribution. putting content onto any medium meant for distribution Then you could “print” and distribute all sorts of thing… billboards point of purchase displays…
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