The Planet Money podcast recently discussed whether NPR should receive funding. From an economist point of view one might consider public radio a public good, or a product or service that is nonrival or non-excludable. Nonrival simply means that if one person uses the product, then it is still available for others to use. If…
…solve an immediate problem. …to feel exclusive. …because it was recommended by someone I trust. …to make my life easier. …to feel better about myself. Buying patterns largely fall into two large buckets. We fill one with practicality. We fill the other one with emotion. Practical buying impulses are triggered where cost and…
Sign up for your complimentary copy of Using Social Media for Event Marketing Playbook Learn how to get people talking about your event! * indicates required Email Address * First Name * Last Name * Close Are people standing outside your event as if it were Studio 64 54 (2AM typo)? Does…
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