If there were a Cliff Notes version to W. Chan Kim and Renée Mauborgne’s book Blue Ocean Strategy, it would be to swim ahead of your competition by redefining the previous established, status quo rules of operating. Instead of a race to commoditization, filled with stiff competition and shrinking margins, define a new product, service,…
By now, you have probably used Apple’s iTunes or App Store to purchase music, movies, and more. Apple, at some point just like Amazon, realized that the ecosystem is stronger than the individual parts. Apple provides content creators with a huge, credit card toting audience while the publishers provide Apple with content. Currently the split…
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