Traditional, some would say old, marketing involves the big three of radio, print, and television. These mediums dominated in a world of limited choice even though they offered hazy metrics and high premiums. Now they are all staring down the barrel because the Internet, with its associative technologies, offers the exact opposite — abundance, precise…
Continue Reading »
Youngstown, Ohio shares some parallels with any mature industry faced with the possibilities of constricting. The town sits on the bank of the Mahoning River about halfway in between Cleveland and Pittsburgh, Pennsylvania. Steel made Youngstown a relative economic boomtown until the domestic steel industry started to decline through the 1970′s. Nothing, with the exception…
Continue Reading »