It is important to not forget the “social” in social media, whether for yourself, your brand, or your company. All of those connections and conversations that you have through Facebook, Pinterest, Twitter, et al, are reinforced by offline interaction. Live events such as trade shows, contests, user group meetings, and the like are perfect opportunities to put a “real” face with the name.
- Build your online audience.
- Market to your audience before your offline event.
- At the event have gatherings and offers just for these groups. Everyone likes feeling like a VIP.
- Gather content for the long tail to use after the event is over.
Tweetups like this one at Sandy Alexander for #printchat is an example of taking the online, offline.