I had forgotten about these videos produced by SAPPI until Dave Krawczuk (@davekrawczuk) reminded me the other day. The “Luscious” video must be right on the mark considering it has been viewed over 70,000 times. Kudos to SAPPI for having the gusto to produce a video that is not a press release in disguise.
Enjoy…
video by: Sappi
Someone with sage advice has probably told you not to keep all of your eggs in one basket. It is an idiom meant to teach you to manage risk. The lesson, however, seems to never truly be learned. The recent mortgage crisis saw too many banks putting all of their collective eggs into mortgage back securities. Some of those institutions made it out of the mess, some through government intervention, while others perished.
Printers largely seem to keep most of their eggs in one basket. They have the one or few customers who represent 80% or more of their revenue. In a slightly different twist, some printers face the same problem by producing for a niche that might be too small or prove to be too volatile. Printers who print software boxes, pharmaceutical boxes, consumer product manuals, or plant seed packets might find their customer’s markets shifting or changing. Software, for instance, is rapidly shifting to digital download.
Niche markets are not the problem. Depending on one niche market could be. Instead of focusing on the eggs, maybe it is better to find other markets with similar needs to make more baskets?
photo: Michael Hodge
Did you scan the QR Code on that billboard as you were zooming past at 70 mph? What about the one that caught your attention on the subway? What about the one in that airplane magazine? Whether it is due to safety or lack of wireless connection or simple interest, you might be at the point of giving up on mobile barcodes. Don’t give up yet.
Mobile barcodes are still one of the best, easiest, and cost-effective ways to bring interactivity to the real world. Marketers and service providers need to thoroughly plan every aspect of the campaign, however, to make them successful.
Walgreens is using a mobile barcode on the receipt as a way to get patrons to download their mobile app.
“QR Code” is a registered trademark of DENSO WAVE INCORPORATED.
