If you go to the 911 Memorial Park in New York City there are two things to know…
- You need to reserve free tickets online to be admitted for a specified time.
- There is a QR Code on on a poster saying scan me to get more information about the park. Great, right? Except there is a park attendent stationed in front of it telling everyone in line to put their cameras, including smart phones, away until inside the park.
With all of the other details to get right for mobile campaigns, do not forget the location of the barcode. Subways, airplanes, and conference centers, where network and WiFi connection are non-existent, are other lame places to put a mobile barcode.