Some think an apocalyptic event will mark the end of the Earth as we know it. It has something to do with the end of the Mayan calendar, predictions by Nostradamus, and who knows what else.
Most milestones are not marked by cataclysmic, instantaneous events. Change usually occurs slowly, at a pace that is harder to predict yet easy to ignore.
Publishers of content and print media continue to shift due to changing technology and consumer behavior. Digital media, almost all media at this point, is being consumed across laptops, tablets, smart phones, and TV. Tablets and smart phones offer most of the conveniences of paper with one big improvement — they’re fluid. They are not limited by physical space nor static data. They are the new newspaper, novel, business card, newsletter, and all sorts of items that had to be printed in the past.
While you may not agree with a “print free” day, it behooves the entire industry to plan for the day when there is no more ink to be put on paper. Instead mark a date on your electronic calendar and take those painful, but necessary steps so you can out last your own Printpocalypse.
Still think this day will never come? Then consider a couple of recent data points.
- E-books out sold traditional books for the first time this week. (e-books sell for 1/2 to 1/3 less than printed books)
- Dr. Joe Webb forecasts print shipments to be somewhere between 17 to 56 billion in 2018, down from almost 82 billion in 2011.
photo: Mark Holloway