After watching AMC’s The Pitch, I started to notice a few patterns. 

• I’m better at [insert task] than everyone else.
• I’m more [insert flattering adjective] than the others. (creative is a favorite)
• I’ve won more [insert accolade] than the competition.
• We’re not like the “typical” ad agency, in fact, we’re nothing like the other agencies.

Of course none of these statements have anything to do with the client.

At the point when your accomplishments, awards, and ego become bigger than the focus on the client, you’ve lost. Lost their interest. Lost their trust. Lost their business.

photo: Lan Bui