Digital content, whether you like it or not, wants to be set free. I suppose you can trace this back to our evolutionary roots of storytelling and sharing. An interesting or intriguing story can spread like wildfire or, in overused marketing speak, become viral.
For most marketing departments and companies this is counter intuitive since the past has been all about crafting and controlling the message. In the pre-Internet world of scarcity, this tactic worked. After the Internet, there is simply no way of knowing how your brand and its associated content will be used.
Assuming your organization is ethically sound, unleashing your brand and content is a catalyst for people to have conversations about you or your products. Just as plants release far more seeds than will actually produce an offspring, each thought, picture, and idea of yours spread by others ensures that your message will also germinate.
Content from M-bossed has shown up in some surprising places and many more I’ll never even know about. Instead of seeing it as theft (like the RIAA and other organizations), I see it as someone else planting a seed on my behalf.
photo: Yogendra174
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