Innovation happens when an individual or group introduce the rest of us to something that we have never seen or thought of before.
Iteration happens when an individual or group improves or modifies something that already existed.
Far too often, iteration is taken for innovation’s sake.

Footnote: This came to mind because so many are speaking of “innovations” within the printing industry that are really just iterations on something existing within printing or another industry first.
photo: onionio

