Idea Generators

Ideas for your products or business come from three places:

• The Visionaries
  This is the Steve Jobs affect. He built products that he wanted and wanted to use.
• The Workers
  Your employees, those who do the work, know how to make things better, easier, cheaper, faster. Conversations, transparency, and access are needed to flush out these ideas. A suggestion box makes not difference if there is zero follow through.
• The Audience
  People who use your product or service know the ins and outs. If more than a few are causing a stir, then odds are high they are on to something that has to be addressed. Ideastorm from Dell and My Starbucks Idea are ways to harness the ideas of your audience. 

The first group is like a rare earth metal — hard to find and extremely valuable. The last two groups are highly accessible but can still provide the same value. The question is will you ask?

photo:  Rego – d4u.hu