We buy stuff from people, businesses, and brands that we like and trust, at least on some level. There is a familiarity, ritual, and comfort to the transaction. For online buying, we take the “wisdom of the crowd” approach to find reputable people and businesses to buy from. Craigslist, eBay, and Etsy could certainly not succeed without a ranking and review system. Even if you are not selling directly online, your first interaction with your potential customer is happening there without your knowledge. How are they supposed to know who you are?
You need to tell them your story. Tell them how you started, why you are in business, what makes you different. Let them “meet” your employees. Give them guidance and tips to make their jobs and lives easier. Highlight technology and possibilities they may be unaware of. Lift that company shroud and try to start a conversation.
You can share your story through blogs and Twitter but these are just snippets of your entire story. Get creative. Apple just released the iBook Author application for free. Create your story as an interactive, free-to-download eBook. It’s easy. You’ll learn something in the process in terms of technology and the ongoing digital challenges toward print. Upload it to the iBook store and create and slap a QR code on your business card directed to the download. Better yet, place “search iTunes or the iBookstore for XYZ Printing to know more about us” on all your communications.
- See video on the iBook Author app.
- Read the FAQ on creating an iBookstore Account
photo: umjanedoan
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