Gamification is the use of game play elements for non-game applications (also known as “funware“), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans’ psychological predisposition to engage in gaming.
Trade shows are serious. They are a place to greet, meet, wheel & deal, and make important business connections. Boring. Trade shows, like Graph Expo, also have a softer side. Graph Expo offers an unparalleled, one-stop-shop opportunity to share the world of graphic communications with your friends, peers, and vendors. So why not add a little gaming in for fun?
For the Conversation Part
The PrintMediaCentr and Rider Dickerson have teamed up to bring you the Multi-Channel Marketing Meet & Greet on Monday, September 12th from 1–2:30pm in the Marketing Pavilion. Considering that consumers have more ways to avoid marketing efforts than ever before, we all could share our experiences using multiple channels to present consumers with multiple touch points.
For the Gaming Part
The PrintMediaCentr, thanks to Deborah Corn’s super powers, and a host of other sponsors have created a lot of fun ways to give away a lot of valuable prices at this year’s Graph Expo.
Here’s a list:
- Free 2011 Exhibit Hall Pass
The first five registrants get a free pass to 1 seminar session (~$150)
- InterlinkOne and the PrintMediaCentr are giving away a Graph Expo 2012 All Access Pass (~$1,000)
- Chris Price (GASC) and the PrintMediaCentr are giving away a 2nd Graph Expo 2012 All Access Pass (~$1,000)
- A free pass to 1 Xplor seminar session
- A 10% discount to Margie Dana’s Print & Media Conference