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QR Code Midterm for Marketers

Posted on June 29, 2011 by Ryan McAbee • 2 Comments

Think of this like a midterm exam in school. You can choose to give it your best response or you can sleep through it. Your choice.

If you took out this full-page ad in a national magazine…

that directed you to this site…

How would you improve the user experience?

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Filed Under: Mobile Barcodes

JW

I might make the web page legible on a phone, put at least something interesting on the page that it takes you to, and next time, buy a smaller ad because this one was a waste of money.
- http://www.m-bossed.com Ryan McAbee
  
  Jared,
  For me, the full-page ad served its purpose. I took notice and scanned the QR code. From that point on the experience was a failure. The site was scrunched even on an iPad. Worst of all though it there was not any noticeable call to action. What were you supposed to do on the site? Maybe you can clue me in.
  - Ryan