Using Social Media for Event Marketing Playbook

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Using Social Media for Event Marketing Playbook

Are people standing outside your event as if it were Studio 64 54 (2AM typo)? Does your event sell out weeks or months in advance? Unless you are in rarefied air, you are probably challenged to create awareness and demand for your event. Ads, direct mail, and word of mouth are great but use up your time and money to build an audience. Mixing in a healthy dose of social marketing, can take your event further by building your online community of advocates.

Using Social Media for Event Marketing Playbook is provides a framework, roadmap, and common sense tips on how to go beyond the walls of your event. Engage the rest of your world because they are waiting!