The fact that the word mobile also contains “mob” is not a mere coincidence. There is a growing mob that is armed with the immediacy of the mobile web. Their tools of choice are smartphones and tablets. The mob is spending more time using their weapons of choice to find, read, consume, and buy information and things. According to a recent AdMob (Google) survey almost half of the participants used their tablets more than their laptops and searching for information was second only to gaming. Your business needs the ability to be found and to provide targeted, relevant information.
The mobile experience and those that rely on it are far different from other forms of digital marketing. Beyond the obvious restrictions of screen size and bandwidth, mobile users are often seeking information based on location. Your static, search un-optimized website, which has hopefully moved beyond brochureware, ain’t gonna cut it as a mobile experience.
For an example of digital versus mobile marketing check out Weber.com, the makers of Weber grills, then view it on your phone.
photo credit: mattwi1s0n
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