Do you routinely have a story to convey? Maybe it is a sales presentation to pitch to a promising prospect. Perhaps you are trying to win support for your plan at work. Inevitably at some point, we all have to try to get our points across to cause desired change.
Like most self proclaimed techies, I tuned into Apple’s iPad 2 keynote event. Steve Jobs is a masterful technician at delivering a speech. Several books have been written on the many facets used by Jobs to create his “reality distortion field.” What struck me during the iPad keynote, however, were his chosen words that were selected with surgical precision.
While explaining the new cover and its many benefits, Jobs noted that five of the cases were made out of polyurethane. Polyurethane is abundant. The plastic is used in furniture, car seats, surfboards, wheels, adhesives, and so on. All of these products are boring, with the possible exception of surfboards. Undeterred, Steve told us that the cover was made from the same material as space suits. Space suits! We instantly associate a simple case with daring resolve, futuristic technology, exploration, and infinite space — not bad for a case.
For you next presentation consider what you say as importantly as how you say it.
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