QR Codes are a necessary step in the evolution of connecting digital and physical worlds but, in the end, are just a footnote in where the overall technology is heading. One replacement could be found in the previously mentioned RFID-smartphone-location aware-augmented reality ecosystem. A more immediate solution could be found in interpreting a picture, analyzing through tags, and then retrieving important search criteria.
For example, a picture taken while waiting at the grocery store checkout to be cross analyzed with other known pictures and tags to root out that the item is a Snickers candy bar. Once the object, or candy bar, is recognized a list of voted on results (think Facebook’s like feature) would appear — nutritional information, coupons, suggested pairings, etc.
Disparate technologies already exist to perform the individual functions. A few companies are starting to connect the dots, whether inadvertently or not. Google, according to the Barcoding blog, is slowly building out the technology through their Goggles initiative. Meanwhile, LTU Technologies is also putting the picture recognition technology into practical use at Dylan’s Candy Bar in New York City.
Footnote: QR Codes are an inexpensive, ready-to-market technology that can be implemented today. Although better applications are on the way, QR Codes will probably have valid uses going forward. Just like books and the Kindle, it does not have to be a zero sum game.
photo credit: cambodia4kidsorg
