The Power of Print
Have you seen the Power of Print campaign, a joint marketing effort to promote magazines from five major publishers – Conde Nast, Hearst Magazines, Meredith Corporation, Time, and Wenner Media? I have seen a few of these ads crop up in various magazines featuring the Olympic medal swimmer, Michael Phelps. Yawn! The logo is more interesting than that particular ad. Perhaps this is why the alternative add, which features a selection of the iconic magazine covers, is more interesting.
Plenty of technology pundits have been chanting the “death of print” mantra over the last couple of years. The noise and hype have been amplified, in a gang mentality, since the introduction of Apple’s iPad. Craig Mod, a book designer and iPad proponent, recently touted, “Print is dead…Good riddance.” Luckily, reality is not always as simple as opinions make it appear.
The microblog phenom known as Twitter, reversed a previous decision and brought real business cards to the latest SXSW conference. Google, widely viewed as the leading technology company in the world, also uses print. An ad insert can be seen in several publications, including the May issue of Fast Company, touting non other than Google Adwords, the company’s cash cow!
The bottom line is that these technology companies understand a point missed on both sides of the equation – technology and print are unique, yet complimentary.
“Power of Print” Campaign Seems to Question its Own Message - Hotcards blog
Books in the Age of the Ipod – Craig Mod